Interview with JT VonLunen, President of AllDigitalFrames.com
AllDigitalFrames.com is perhaps the only site on the Internet that focuses exclusively on selling digital picture frames and wireless digital frames. A quick perusal of the site reveals the digital picture frame market to composed of dozens of companies and hundreds of models sporting a wide variety of features.
I recently spoke to JT VonLunen, the co-founder and president of AllDigitalFrames.com, to learn about how the company came to be, whether its sales are growing along with the rest of the industry, and where he sees it all heading.
When did you start AllDigitalFrames.com and what led you to start the business?
We started with the idea in about January 2006. My business partner and I were in business school together and we were interested in doing a site that was built around e-commerce, selling a product in a niche market.
I had bought a couple of digital frames that previous Christmas for my mom and my grandma who were out of state, a couple thousand miles away. We had recently had a little girl, so I wanted to be able to share those pictures with my family.
When I was looking for these frames, we found that (the market) was very fragmented. We really liked the product and what the potential was, so we figured it would be a good space to get into.
We went through the process to figure out what we should name our site, looking through the different domains. We figured, “Let’s just use AllDigitalFrames. We want to do all the brands, have information on all the brands, reviews, and hopefully sell all the brands,” which we found later on wasn’t that easy.
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