In-Stat Says Digital Photo Frame Market Will Get Connected

A recent post on NewsBlaze.com predicts – and rightly so, in my opinion – that prices for wireless digital photo frames will continue to go down, and that people are falling in love with their wireless frames and learning to use them for many different purposes!

SCOTTSDALE, Ariz. – (BUSINESS WIRE) – The market for digital photo frames has taken-off, particularly since prices dropped to affordable levels in the first half of 2009, reports In-Stat (http://www.in-stat.com). However, due to difficult economic conditions and the trend to purchase digital photo frames as gifts pre-loaded with pictures, most units shipped still lack advanced features such as wireless connectivity to the Internet. Nevertheless, wireless-enabled photo frames are a key growth driver as they will grow at twice the rate of overall digital photo frames in 2010.

“Prices for connected frames will continue to decline, and as manufacturers educate consumers about these devices; the mass market will become more comfortable using the Internet services connected frames support,” says Stephanie Ethier, In-Stat analyst. “Applications such as sharing and downloading pictures over the Internet, as well as streaming Internet radio and video from online sites like YouTube, are expected to be primary drivers.”

Recent research by In-Stat found the following:

• Worldwide unit shipments of all digital photo frames are expected to reach 50 million by 2013.
• Nearly 60% of US respondents to In-Stat’s consumer survey identified integrated wireless connectivity as a desired feature on their next digital photo frame purchase.
• The total silicon opportunity for digital photo frame suppliers will exceed $550 million by 2013. Microcontrollers comprise the largest opportunity in non-wireless enabled devices.
• The bill of materials for a wireless 8-inch digital photo frame will fall below US$36 by 2013; the LCD, the wireless module and the enclosure are the dominant cost items.

The research, “Wi-Fi Represents Strongest Opportunity in Global Connected Digital Photo Frame Market” (#IN0904506ID), covers the worldwide market for wireless digital photo frames. It includes:

• Forecasts of digital photo frame unit sales and revenue (connected and non-connected) by functionality segment through 2013.
• Forecasts of average selling prices and bill of materials for digital photo frames through 2013.
• Total available market forecast for components and silicon through 2013.
• Analysis of a US consumer survey regarding digital frames.
• Profiles of digital photo frame vendors and silicon vendors including: HP, Kodak, Pandigital, Philips, Samsung, Sony, RMI Corporation, Marvell Technology Group, and Samsung Electronics.

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

In-Stat
Stephanie Ethier, Senior Analyst
781-879-3282
stephanie.ethier@reedbusiness.com
or
Elaine Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com

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