Could wireless frames mean the end of postcards?

Posted on Dec 19, 2007 by Emily Logan at 6:59 am

Think about it: you’re on a family vacation and want to send your friends and relatives postcards showing them where you’ve been. Chances are, they’ll get the postcard after you get home! If your relative has a wireless frame however, you can send them pictures of your family from your camera phone or email them when you get back to your hotel! This topic was the subject of a recent press release on webitPR.

FrameChannelWith the rapid growth of the wireless frame market, and ease of sending photos wirelessly to frames using FrameChannel, could this mean the end of traditional post cards?

An excerpt from the release is below. Click here to read the full article.


As Digital Photo Frame Sales Soar, Is This The Beginning Of The End For The Saucy Seaside Postcard?

- Sales of digital photo frames up a colossal 900% year on year
- Digital photo frames now selling at the rate of 10 a minute at PC World and volumes are doubling weekly

The traditional postcard, the favoured means of communicating with relatives and friends while away on holiday, may be at risk as a result of the growth in sales of digital photo frames. The new frames, that contain wireless technology, enable relatives or friends to send holiday images postcard-style direct to the mantelpiece of the owner.

Internet and digital camera technology now make it possible for a camera owner to email a picture direct to the mantelpiece of a friend or loved one while on holiday, effectively providing a running travelogue on the holiday.

PC World is currently experiencing a surge in the sale of digital photo frames, with sales up 9-fold year on year.

Niall O’Keeffe from PC World said: “If you’re on holiday or for that matter at a party - wherever you are really - you can send digital pictures direct to the frame via an internet connection. We suspect that this will lead to a decline in the postcard as this digital alternative emerges, though whether or not we’ll see a similar level of sauciness in the pictures is anyone’s guess!”

Many of the frames are now wireless and slimline, meaning that they look like any other picture frame. They can be set to scroll through a number of images or stay on one image.

Other possible uses for a digital photo frame:
1. Resolving mantelpiece photo politics when the in-laws visit
2. Announcing the kids’ latest sporting triumph to a distant relative
3. Birthday greetings
4. “Visual evidence” that the relationship is over
5. Updates from office parties (handle with care!)
6. A second opinion while on a shopping trip
7. A second opinion on a date
8. “Impress the boss” images in the frame on your desk

 

1 Comment

Graham Hanson wrote at March 26th, 2008 at 3:00 pm

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