MarketIntellNow: Video on your WEG
Video on your WEG
A key reason WiFi-Enabled Gizmos (WEGs) are going to soar is what we call “Appliance Intimacy.” Increasingly, consumers like to watch TV on their PC or laptop from a distance of about 1-2 feet, by themselves. More proof of what researchers call “cocooning.”
Thus more ergonomically-clever gadgets will exploit this trend. These devices will be WiFi-connected, of course, tethered to the Net sans wires.
According to comScore, in July 2007 nearly 75% of U.S. Internet users watched an average of three hours of online video. In July, Americans viewed more than 9 billion videos online, with Google Sites ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27.0% share of videos), 2.4 billion of which occurred at their YouTube property.
Yahoo! Sites ranked second with 390 million (4.3%), followed by Fox Interactive Media with 298 million (3.3%) and Viacom Digital with 281 million (3.1%).
To give a sense of the web video-ready WEG environment among Netizens, 134 million Americans viewed online video in July, or approximately three in four U.S. Internet users. The average online video duration was short- just 2.7 minutes. And the average online video viewer consumed 68 videos, or more than two per day.
Our ANWO survey on WEGs is complete, and the results with our accompanying analysis are now available for purchase [delivered electronically: a 35-page Powerpoint and an Excel Market Sizing model that allows "what if?" analysis], via our eStore.
This report is also available in Japanese. Questions? We’re marketintellnow on all the IM services.
MarketIntellNow is a regular contributor to this publication and covers the market emergence of the wireless photo frame.
