Kodak, Polaroid, Phillips, Westinghouse, Ceiva, Mustek, PanDigital, Smartparts. . . The Evolution of the Picture Frame

Over on Media Post, Adrienne W. Fawcett has an article about how digital technology has not only revolutionized the way people take pictures, but has also revolutionized the way people are viewing those pictures. Hence: the evolution of the humble picture frame.

“This spring, digital picture frames took off like nobody’s business,” says Liz Cutting, senior imaging analyst at the NPD Group. According to NPD’s Retail Tracking Service, digital picture frames grossed nearly $12 million, selling more than 112,000 units, during the week before Mother’s Day.

The May week’s sales were just as strong as Christmas, and beat the week of Black Friday. The trend is expected to spike again during June’s holiday troika of graduation, confirmation, and Father’s Day. . . .”

“Price, novelty and availability are driving the category. Last year, according to NPD, 54% of the digital picture frames sold were 5.6 inches in size, with an average price of $148.00. From January through April of this year, 54% of the digital picture frames sold were seven inches and went for an average of $102.00. The average selling price of a seven-inch frame dropped from $139.00 last Mother’s Day to $81.00 this year.

The novelty factor is helping to drive the trend this spring. Digital picture frames include an LCD screen with multi-media capabilities; it’s like having a mini-Power Point presentation on the living room mantel. Consumers can program the frames or simply pop the memory card from their digital camera into a slot.”

(If you have a wireless frame, your possibilities are even greater!)

Read the rest of Adrienne W. Fawcett’s post right HERE.

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