Over 112,000 Digital Frames Sold For Mother’s Day
More than 112,000 digital picture frames were sold in the week leading up to Mother’s Day, according to new data released by market research firm The NPD Group. The total value of these sales was nearly US$12 million.
According to NPD, 7-inch frames were the most popular frames, and the average selling price for the 7-inch devices was down to just US$81. Overall average selling prices were at US$106. Both figures were large drops - over $50 in both cases - from the same period last year.
The total number of available frame products tracked by NPD rose from 13 to 70 this year, according to the company.
These numbers are of particular interest because they indicate the continued and growing importance of women to the digital picture frame market.
Pandigital told us that 78% of their customers - and remember, they’ve sold more frames than anyone else - are women. That information, combined with NPD’s data, seems to make clear that women are going to be a key, if not the most central, market for digital picture frames for at least the near term.
Which manufacturers and marketers will see this and act on it first? It could be the difference between success and failure.
Digital Frame News and Stats, Digital Picture Frames
Digital Picture Frames, digital-frame-news, digital-frame-sales, women-as-technology-drivers
